WooCommerce Vs Magento – Which is best for your Ecommerce Website?

 

 

 

Ecommerce is one of the fastest growing sectors over the internet. Regardless of whether companies handles physical or virtual entities, they make sure that they get into the track of 'online business' at a much higher pace than ever before. If you are in the planning of an online business, your search will finally end up in two of the most popular self­hosted eCommerce solutions, which are Magento and woocommerce, from where would really struggle to pick the right one.

Through this blog, we intend to give you good insight in these two platforms.

Similarities of Magento and WooCommerce

Both are most widely used open source ecommerce platforms, being highly powerful, flexible and agile combined with numerous features to its credit. Both are suitable for different needs and are very popular among users. Provide most of the basic functionality required to run an online business including product listings, a shopping cart, basic order management, inventory features, etc.Supports functionalities that makes your site SEO friendly. Both supports customisation.Works with google analytics making it easier for you to track the traffic of your website.

Differences

1. An Overview of Both

Magento is a stand alone complex platform with advanced structural & functional framework designed exclusively for the eCommerce websites and is presently owned by ebay. On the other hand, woocommerce is a wordpress plugin which can be easily installed in any content management system (CMS) to make it serve the purpose.

2. Setup and Customizations

Though Magento is complete on its own, to work on it, one needs to be an expert. Also, it takes longer time to set up and customize Magento. Whereas, woocommerce can be handled easily by anyone who is a wordpress lover. It's installation and maintenance is easy. Just like any wordpress plugin, it gives you the freedom of customisation to the fullest in no time.

3. Features

Apart from the normal features of an ecommerce platform, Magento gives you certain features like adding discount codes, comparing products as well as using advanced filters to narrow searches. You can even cross sell or upsell your product. Additionally, it gives you the facility to view all your stores in a single account. Also, Magento is capable to manage complex sites and almost any number of products.

Whereas woocommerce is a perfect choice for a beginner. You get features like rating the products, publish best seller etc. But if you need additional features, you will need to have add-ons. Nevertheless, as woocommerce itself is a wordpress plugin, it works well with n number of plug ins.

4. Ease of Use

While considering the easiness, though woocommerce stands first, if robustness is a major concern, Magento might be the one.

5. Cost

Both are open source meaning free to download and customize. But, expenses varies as your business lands in the next level. Base being wordpress, woocommerce can be easily expanded at the same time at a lower expense. Surprisingly most of the wordpress premium templates are easily affordable. On the contrary, though the community version of Magento is free, the enterprise version is highly expensive. If money is a moajor concern for you, when you begin your online business, great care should be taken before you fix the right platform. The most important thing is that one should foresee the changes that are going to happen for their website. Similarly they need to have their long term goal and their budget plans. Spending money on making your website in Magento, may be better than making it in woocommerce and finally migrating to Magento in future, provided that all the functionalities of Magento are properly utilised.

6. Hosting

Hosting requirements of woocommerce is limited as it is light on server load and it only consumesless disk space. But, Magento along with its numerous features being highly complex, requires much larger disk space and thus it is heavy on server load.

7. Functionality

Magento is solely designed for eCommerce sites. Though woocommerce is exclusively devoted to shopping platform, its parent framework being wordpress, allows one to incorporate any kind of web based trading and payment system on any kind of wordpress based website.

8. Search Engine Friendliness

As mentioned earlier, due to heavy nature, it may take a while for a browser to load the pages, especially if it is a slow speed internet connection. On the contrary, woocommerce being lightweight, it wouldn't let a user to wait longer to see the site. In this sense, regarding the weight, woocommerce is more SEO friendly. But you should keep in mind that you still can impart several other features in Magento to make it SEO friendly.

Choosing between the two

Now it is time to fix the e­Commerce platform that suits you the best. A good overview of both has been mentioned here. Before you decide, you have to analyse your ground reality.Depending on the size and complexity of your shopping platform, capital investment, number of products and expectation of the growth of your business, you have to make the right choice between these two popular platforms to have a good value in the long run.

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